Ubude besihloko bunempendulo yangempela endaweni ngayinye, futhi buhlala etafuleni elilodwa. Umthetho ongaphansi kwezinombolo: amagama angaphambi kwendawo yokunqamuka enza cishe wonke umsebenzi, ngoba abantu abaningi abakaze bacofe "more".
Imikhawulo enzima ubude obukhulu bezinkundla. Indawo yokunqamuka yilapho i-feed ifihla khona okusele. Indawo enhle yilokho esikubona kusebenza kuma-akhawunti amakhasimende ethu.
| Inkundla | Umkhawulo onzima | I-feed inqamula ngemuva kuka | Indawo enhle |
|---|---|---|---|
| Izinhlamvu ezingama-2,200 | ~izinhlamvu eziyi-125 | 70-125 izinhlamvu zokufinyelela, 150-300 amagama amaposti okufundisa | |
| TikTok | Izinhlamvu ezingama-4,000 | umugqa owodwa | Ngaphansi kwezinhlamvu eziyi-100, igama eliyinhloko kuqala |
| Izinhlamvu ezingama-63,206 | ~400-480 izinhlamvu | Ngaphansi kwezinhlamvu ezingama-80 zokuxhumana, 100-250 amagama okunikeza | |
| Izinhlamvu ezingama-3,000 | ~140 izinhlamvu kumakhalekhukhwini | 150-200 amagama, i-hook ingaphakathi kwezinhlamvu eziyi-140 zokuqala | |
| X | 280 izinhlamvu mahhala, 25,000 ku-Premium | ~280 izinhlamvu | Ngaphansi kwezinhlamvu ezingama-200, umqondo owodwa nge-post |
| Threads | Izinhlamvu ezingama-500 | ~imigqa emithathu | Ngaphansi kwezinhlamvu ezingama-200, ingxoxo |
| YouTube | Izinhlamvu ezingama-5,000 (incazelo) | ~100 izinhlamvu ngaphezulu kwe-"more" | Izinhlamvu eziyi-100 zokuqala ziphethe i-hook negama lokusesha |
| Izinhlamvu ezingama-500 | ~50 izinhlamvu ku-feed | 100-200 izinhlamvu, igama lokusesha lihola | |
| Google Business Profile | Izinhlamvu ezingama-1,500 | ~150 izinhlamvu | Ngaphansi kwezinhlamvu ezingama-150 ngenikezo elicacile |
TLDR: Bhala izinhlamvu zakho eziyi-125 zokuqala sengathi yizo zonke isihloko, ngoba kubabukeli abaningi ziyizo. Yiba side kuphela uma amagama angeziwe ephethe izinyathelo, ubufakazi, noma indaba: ama-carousel e-Instagram, amanikelo e-Facebook, izifundo ze-LinkedIn.
Ubude besihloko se-Instagram: izinhlamvu eziyi-125 umkhawulo wangempela
Umkhawulo onzima ngezinhlamvu ezingama-2,200, kodwa i-feed inqamula cishe ezinhlamvwini eziyi-125 ngemuva kwekhasi "more". Leyo bhulokhi yokuqala iphethe i-hook yakho, igama lakho lokusesha, nesicelo sakho.
Izinga ezintathu zihlangabezana cishe nawo wonke umposti we-Instagram:
- Izinhlamvu ezingama-70-125 kumadlala okufinyelela: ama-meme, amathiphu asheshayo, izithombe zomkhiqizo. Umugqa owodwa wenzuzo, isicelo esisodwa (londoloza, phawula, sheya).
- Amagama angama-150-300 kuma-carousel namaposti okufundisa. Izihloko ezinde zithola ukulondolozwa uma zengeza izinyathelo amaslayidi awazishoyo. Beka isithembiso phambili, ngoba akekho owandisa isihloko esiqala kancane.
- Ama-Reels: umugqa omfushane owodwa. Isihloko sihlezi ngaphezulu kwevidiyo futhi sincipha cishe kumugqa owodwa ku-Reels feed. Gcina ngaphansi kwezinhlamvu eziyi-100, igama lokusesha kuqala, bese ubeka okunye ukwaziswa esikrinini.
Ukusesha kwe-Instagram kufunda izihloko, ngakho qamba isihloko ngokusobala engxenyeni ebonakalayo. Ama-hashtag: ama-3-5 agxilile, hhayi angama-30.
Ubude besihloko se-TikTok: isihloko esifushane, amagama atholakalayo
I-TikTok manje ivumela izinhlamvu ezingama-4,000, okulinga abantu ukuthi babhale izindatshana ezinde. Yeka indatshana. I-feed ikhombisa umugqa owodwa, ababukeli babuka ividiyo, futhi umsebenzi wangempela wesihloko ukusesha.
- Hlala ngaphansi kwezinhlamvu eziyi-100 kumaposti amaningi.
- Beka igama lokusesha kuqala: "ukupheka okulula kwabasebenzi ebusuku" kushaya "KUFANELE ukuzame lokhu".
- Izihloko ezinde (300+ izinhlamvu) zinomsebenzi owodwa: izindaba nokuthunyelwe kokufundisa lapho ufuna ukusesha kwe-TikTok kubhale imininingwane ividiyo ekushoyo ngomlomo kuphela. Kokwethu ukuhlangenwe nakho kusiza ukutholakala kokuthunyelwe okuhlala isikhathi eside kokufundisa futhi akwenzi lutho kumathrendi.
Ngakho yebo, izihloko ezinde zingasebenza ku-TikTok, kodwa njengempahla yokusesha, hhayi njengokufundwayo.
Ubude besihloko se-Facebook: okufushane kuyawina, ngaphandle kokukodwa
Umkhawulo we-Facebook udume ngokuba yizinhlamvu ezingama-63,206. I-feed ifihla umposti cishe ezinhlamvwini ezingama-400-480 ngemuva kwe-"See more".
- Ngaphansi kwezinhlamvu ezingama-80 yindawo yokuxhumana kumaposti ekhasi eliphilayo: imibuzo, izibuyekezo, izingeniso zezixhumanisi. Amaposti amafushane ahlala ehlula amade kumakhasi amaningi esiwaphethe.
- Amagama angama-100-250 okuhlukile: amanikelo, amapromo emicimbi, namaposti obufakazi adinga ubufakazi ngaphambi kwesicelo. Hola ngomphumela ("U-Sarah ubhukhe amakhasimende ama-3 kumposti owodwa"), bese imininingwane, bese isixhumanisi esisodwa.
- Ama-Reels e-Facebook: aphathe njenge-TikTok. Umugqa omfushane owodwa, ngoba isihloko simboza ividiyo.
Amaqembu abekezelela izihloko ezinde ezingxoxweni. Amakhasi ayajezisa.
Ubude besihloko se-LinkedIn: wina izinhlamvu eziyi-140 zokuqala
I-LinkedIn inqamula amaposti ezinhlamvwini ezingama-3,000 futhi inciphisa cishe ezinhlamvwini ezingama-210 kudesktop nangaba ngu-140 kumakhalekhukhwini. Lowo mugqa wokuqala unquma ukuthi ubani ocofa "see more" nhlobo. Ukucofa kukholakala ukuthi kusiza ukusakazwa futhi, nakuba i-LinkedIn ingakaze iqinisekise, ngakho phatha i-hook njengomklomelo nanoma yikuphi ukukhushulwa kwe-algorithm njengebhunasi.
- Amagama angama-150-200 esewonke yindawo enhle yezifundo nezinhlaka: indawo eyanele ye-hook, amaphuzu amathathu aqinile, nombuzo wokuvala.
- I-hook kufanele ingene ezinhlamvwini eziyi-140 futhi ibe nenombolo noma ukungezwani: "Sinciphise ishejuli yokuthumela yekhasimende lethu ngesigamu. Ukuxhumana kwenyuka ngo-40%."
- Umugqa owodwa ngepharagrafu. Amabhulokhi aminyene ayafa kumakhalekhukhwini.
Ezinye ezinhlanu: X, Threads, YouTube, Pinterest, Google Business Profile
Izinkundla ezine ezinkulu zithola ukunakwa, kodwa uma uthumela yonke indawo udinga ezinye izinombolo nazo.
- X: 280 izinhlamvu ku-akhawunti yamahhala, 25,000 ku-Premium. Amaposti amade ayacwila ngemuva kwe-"Show more" futhi alahlekelwa ama-reposts. Gcina umqondo owodwa nge-post bese uthungela okusele.
- Threads: 500 izinhlamvu, imigqa emithathu ebonakalayo. Ivuza izingeniso ezingxoxweni, hhayi amagama acwengisiwe.
- YouTube: indawo yencazelo ithatha izinhlamvu ezingama-5,000, kodwa izinhlamvu eziyi-100 zokuqala kuphela ezingaphezulu kwe-"more". Beka i-hook negama lokusesha lapho; izahluko nezixhumanisi ziya ngezansi.
- Pinterest: 500 izinhlamvu encazelweni, cishe ezingama-50 zibonakala ku-feed. I-Pinterest injini yokusesha, ngakho hola ngento esemqoka iphin eyenzelwe yona.
- Google Business Profile: 1,500 izinhlamvu nge-post, incishiswa eduze kwe-150. Yiphatha njenge-headline ngenikelo elilodwa, hhayi ipharagrafu.
Ugotsho uma uthumela kweziningi zalezi ngasikhathi sinye ukuthi umkhawulo omfushane unqamula buthule isihloko obusibhalele elide kakhulu. Ukubhala kanye bese uthumela yonke indawo kusebenza kuphela uma ubona umphumela wendawo ngayinye kuqala.
Umkhuba ohlula zonke izinombolo lapha
Zonke izindawo zokunqamuka ezine zifundisa isenzo esifanayo: bhala umugqa wokuqala ekugcineni, futhi umbhele indawo yokunqamuka. Bhala isihloko, bese ubhala kabusha umugqa wokuqala kuze kube yilapho usebenza wodwa.
Ingxenye ekhathelelayo uma uphethe ama-akhawunti amaningi ukuhlola ukuthi inkundla ngayinye iphatha kanjani isihloko sakho esithile. Yilokho ukubuka kwangaphambili kwe-post okukwenzelwa kona: i-Mydrop ikukhombisa ukuthi isihloko sakho sizobukeka kanjani ku-Instagram, TikTok, Facebook, ne-LinkedIn ngaphambi kokushicilela, ukuze umugqa obuthakathaka wokuqala ubhaqwe ekusalungisweni, hhayi ku-feed.
Thola izindawo zakho ezinhle emasontweni amabili
Izilinganiso zezinkundla ziyisiqukuqala, hhayi umugqa wokugcina. Izithameli zakho zinezinombolo zazo, futhi zithatha cishe amasonto amabili ukuzithola:
- Khetha inkundla eyodwa nohlobo lokuthumela olulodwa.
- Shicilela amaposti amathathu ezihloko ezimfushane namathathu ezinde zohlobo olufanayo, ngekhwalithi yokubukeka efanayo.
- Qhathanisa ukulondolozwa, ukuphawula, nokufinyelela emahoreni angama-72 ngemuva kweposti ngayinye. Gcina owine njengokujwayelekile kwakho.
Qhuba ukuhlolwa ngamahora afanayo ukuze ubude bube ukuphela kokuguquguqukayo: thola izikhathi zakho ezinhle zokuthumela kuqala, bese uhlola izihloko kulezo zikhathi.
Uma ukubhala izinguqulo ezine zezinkundla ezahlukene zesihloko ngasinye kuyinkinga yakho, amathuluzi ezihloko e-AI e-Mydrop aqala izinguqulo kusuka kumqondo owodwa oyinhloko, futhi ikhalenda lokuqukethwe likuvumela ukuthi ushejule yonke iqoqo lokuhlola ngakunye. Qala mahhala, qhuba ukuhlolwa kwamasonto amabili, futhi izinombolo zobude bezihloko ozogcina unazo zizoba ngezakho, hhayi zika-Buffer.
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