Izimvume Zendima Ze-Social Media: Ukusetha Kwezindima Eziyisithupha Kwama-Agency

Ukulawula ukufinyelela okusekelwe endimeni (RBAC) kusho ukuthi indima inquma ukuthi umuntu angenzani, hhayi umuntu ngokwakhe. Eqenjini le-social media udinga izindima eziyisithupha, hhayi ezingamashumi amabili: umdali, umhleli, umgunyazi, umshicileli, umhlaziyi, umphathi. Hlukanisa umuntu ngamunye kuma-akhawunti athile ekhasimende ukuze kungabikho muntu obona umsebenzi okungelona owakhe, bese ugcina irekhodi lokuthi ubani wagunyaza ini.

Izinkampani (agencies) zivame ukwehluleka ngezindlela ezimbili. Wonke umuntu usebenzisa i-login eyodwa, noma wonke umsebenzi ulinda umsunguli. Kokubili kulungiseka ntambama eyodwa.

Isifinyezo: Izindima eziyisithupha, ezihlukaniselwe ikhasimende ngalinye, nokugunyaza kuyisango, futhi konke ukusayina kurekhodiwe. Ukuhlukaniswa ngomuntu ngamunye yikho okwenza imodeli yonke ingakwazi ukulawuleka.

Izindima eziyisithupha ezimboza cishe wonke amaqembu

Indima	Engakwenza	Engakwazi
Umdali	Bhala ama-draft, layisha izinto	Shicilela, xhuma ama-akhawunti
Umhleli	Hlela noma iyiphi i-draft esesikweni, thumela ukuze igunyazwe	Gunyaza umsebenzi wakhe
Umgunyazi	Gunyaza, enqabe, bheke ama-draft	Hlela ama-akhawunti axhunyiwe
Umshicileli	Shedyula futhi ashicilele ama-post agunyaziwe	Gunyaza, engeza abasebenzisi
Umhlaziyi	Funda i-analytics, khipha imibiko	Thinta okuqukethwe
Umphathi	Xhuma ama-akhawunti, phatha abasebenzisi nezindima	Akukho, ngakho gcina kubantu ababili kuphela

Imithetho emibili imisa lokhu ekuboleni. Akukho muntu ogunyaza umsebenzi wakhe, futhi umphathi uhlala kubantu ababili ncamashi ukuze kuhlale kukhona isipele futhi kungabibikho ikomidi.

Melana nezimvume zomuntu ngamunye. Lapho usuthi "USarah, kodwa naye angashicilela ngoLwesine", usunesimo okungeke kube khona umuntu ongasihlola ezinyangeni eziyisithupha kamuva. Phatha lokho okuhlukile ngokushintsha indima okwesikhashana, bese uyibuyisela.

Ukuhlukaniswa: ingxenye izinkampani eziyithola kabi

Indima iyodwa ayenele. Umdali weKhasimende A akufanele akwazi ukubona iKhasimende B. Lokho ukuhlukaniswa, futhi yikho kuqala ukuphuka lapho i-agency isikhule ngaphezu kwe-login eyodwa okwabelwana ngayo.

Hlukanisa ngezinkomba ezintathu:

• Ikhasimende noma umkhiqizo. Umngcele onzima. Usonkontileka uthola owodwa ncamashi.
• Isiteshi. Umuntu angaphatha i-Instagram ne-TikTok ngaphandle kokuthinta ikhasi lenkampani le-LinkedIn.
• Isigaba. Ukufinyelela kwe-draft akusho ukufinyelela kokushicilela.

Lokhu kudinga ukuhlukaniswa kwangempela, hhayi ukuhlunga nje. Uma usonkontileka engashintsha isikhethi sama-akhawunti futhi agcine kwi-inbox yelinye ikhasimende, unombono ozenzakalelayo, hhayi ukuhlukaniswa. Izindawo zokusebenza yindlela i-Mydrop edweba ngayo lowo mgqa: ikhasimende ngalinye iyindawo yalo enelungu lalo, ikhalenda, nama-akhawunti axhunyiwe.

Ababambiqhaza bekhasi (stakeholders) bayinkinga ehlukile. Iningi labo akufanele libe abasebenzisi nhlobo. Iphothali yekhasimende engadingi ukungena ibavumela ukuthi babuyekeze futhi bagunyaze okuqukethwe kwabo ngaphandle kwesihlalo, iphasiwedi, noma izinga lemvume olilondoloza kuze kube phakade ngemva kokuqeda iphrojekthi.

Ukugunyaza yisango, hhayi izitebhisi zokukhuphuka

Izimvume zinquma ukuthi ngubani ongenza. Ukugunyaza kunquma ukuthi kwenziwa nini. Gcina kokubili kuhlukene, noma uzogcina usenza abantu abaphathi nje ukuze uvule i-post yangoLwesihlanu.

Qondisa ngokobungozi, hhayi ngesiqu somsebenzi:

Okuqukethwe	Ababuyekezi
Ama-post athempulethi, aphindaphindwayo	Umhleli oyedwa
Umkhankaso omusha noma isimangalo esisha	Umholi wekhasi noma umkhiqizo
Okulawulwayo, okusemthethweni, noma inkinga	Umbuyekezi wezomthetho oqokiwe, akukho okunye

Nika imigqa emibili yokuqala umgunyazi oyisipele ukuze iholide lingamisi ukushicilela. Umugqa wesithathu kufanele ngempela avimbe. Imisebenzi yokugunyaza ibamba i-post kuze kufike ukusayina, okugcina "kugunyaziwe" nokuthi "kushicileliwe" kuyirekhodi elilodwa esikhundleni sezinhlu ezimbili ozihlanganisa ngesandla.

Okufanele irekhodi lokuhlola lakho likubhale phansi

"Ubani oshintshe lokhu?" kufika njalo esikhathini esibi kakhulu, futhi irekhodi eligcina isimo samanje kuphela alikwazi ukuliphendula.

Bhala phansi izinto ezinhlanu ngesenzo ngasinye:

1. Ubani okwenzile, njengomuntu ogama lakhe laziwayo, hhayi i-akhawunti okwabelwana ngayo.
2. Yiyiphi indima abenayo ngaleso sikhathi. Abantu bayashintsha izindima, futhi irekhodi elithola indima ngesikhathi sokufunda lishintsha umlando buthule.
3. Yini eshintshile, nenguqulo yangaphambilini isafundeka.
4. Nini, ngesikhathi sendawo (timezone).
5. Yikuphi ukugunyaza okushicilelwe ngaphansi kwakho.

Imithetho emibili esebenzayo. Gcina amarekhodi okugunyaza isikhathi eside kunamarekhodi okusebenza, ngoba ukugunyaza yikho umuntu akucelayo ngempela. Futhi wenze afuneke ngekhasimende nangosuku, ngoba lowo umumo okufika ngawo zonke izicelo zokuhlola.

Ukuqhathanisa abathengisi kulula: cela ngamunye ukuthi akhiphe umlando wokugunyaza we-post ethile ezinyangeni ezintathu ezedlule. Kukhona kwi-demo noma akukho.

Okufanele ukuhlole ngaphambi kokuthenga

Izici ezihlukanisa imodeli yangempela yezimvume nekhasi lezilungiselelo:

• Izindima ezichazwa ngekhasimende ngalinye, hhayi indima eyodwa yomhlaba wonke yomsebenzisi.
• Ukuhlukaniswa okuphila ngisho noma ushintsha isikhethi sama-akhawunti, kuhlolwe ngelogini yangempela yosonkontileka.
• Ukuqondiswa kokugunyaza nababuyekezi abaqokiwe nesipele esichaziwe.
• Umlando wokugunyaza okhiphekayo we-post eyodwa.
• Ukufinyelela komgunyazi ngaphandle kwesihlalo, ukuze ukusayina kwekhasi kungabizi ilayisensi.
• I-SSO nokuhlinzekwa kohlu lwabasebenzisi (directory provisioning) uma i-IT iphethe uhlu lwabasebenzisi bakho. Amathuluzi amaningi e-social media akugcina lokhu kumapulani ezinkampani ezinkulu, ngakho cela ekukhulumeni kokuqala, hhayi esigabeni senkontileka.

I-Planable ne-Sprout Social zombili ziphatha ukugunyaza kwezinyathelo eziningi ngezindima ezichaziwe. I-Mydrop ibeka izindawo zokusebenza zekhasimende ngalinye, izindima, imibono ku-draft ngokwayo, amasango okugunyaza, nesixhumanisi sokubuyekeza esingadingi ukungena, konke esimisweni esisodwa, okuyinhlanganisela izinkampani ezivame ukuyihlanganisa ngamathuluzi amabili ahlukene. Ngokunye ukusethwa kokusebenza okuzungezile, izinkampani ze-social media zihlanganisa isakhiwo esibanzi.

Setha kuleli sonto

Izinyathelo ezintathu, ngalolu hlelo:

1. Bhala phansi wonke umuntu ongashicilela namuhla. Faka nosonkontileka bangaphambilini ne-login okwabelwana ngayo. Uhlu luhlala lude kunalokho umuntu akulindele.
2. Nikeza ngamunye indima eyodwa nokuhlukaniswa kwekhasi elilodwa. Akukho okuhlukile ekuhambeni kokuqala.
3. Hambisa ababambiqhaza bekhasi kuzixhumanisi zokubuyekeza futhi ususe ama-akhawunti abo omsebenzisi.

Beka isikhumbuzo sezinsuku ezingama-90 ekhalendeni ukuze uphinde wenze isinyathelo sokuqala, ngoba ukufinyelela okudala yikho ukwehluleka okubuya njalo. Ungakwazi ukuqala mahhala futhi ubeke izindima nezindawo zokusebenza zekhasimende ngaphambi kokuba umkhankaso olandelayo uqale.