Ukugunyazwa kokuqukethwe yilapho umthonyi enika i-akhawunti yakho yezikhangiso imvume yokusebenzisa izikhangiso ezikhokhelwayo kusuka ku-handle yakhe. Isikhangiso sithwala igama lakhe, umfanekiso wakhe nezwi lakhe, kodwa wena usetha ukuthi sifinyelele kubani, isabelomali, nendawo okugcinwa kuyo. I-Meta ikubiza ngokuthi ama-partnership ads, i-TikTok ikubiza ngokuthi ama-Spark Ads, futhi womabili akunika imvume mahhala.
Isifinyezo: Ukugunyaza ukusethwa kwezimvume, hhayi isu lokuqukethwe. Faka izimvume zokusebenza ezikhokhelwayo zezinyanga eziyisi-6 kuye kweziyi-12 esivumelwaneni sokuqala, hlanganisa amalungelo nesixhumanisi sokuhlanganyela ukuze umthonyi akhokhelwe ukuze avume, bese uvumela ukusebenza kwemvelo kukhethe ukuthi yiziphi izinto okufanele zixhaswe ngemali.
Ukugunyazwa vs ukukhulisa vs ama-Spark Ads vs i-UGC
Lokhu okune kusetshenziswa ngokushintshana kodwa akufani.
| Indlela | I-handle kabani ebonakalayo | Ubani olawula ukufinyelela | Imikhiqizo emisha ivunyelwe |
|---|---|---|---|
| Ukukhulisa | Umthonyi | Umthonyi (noma ngokulinganiselwe) | Cha, kuphela i-post ephilayo |
| Ukugunyazwa / ama-partnership ads | Umthonyi | Wena | Yebo, kuhlanganise nama-dark posts |
| Ama-Spark Ads (TikTok) | Umthonyi | Wena | Amavidiyo akhona kuphela |
| I-UGC / amalungelo okusebenzisa | Umkhiqizo wakho | Wena | Yebo |
Uma othile ethi "ukugunyazwa kokuqukethwe" noma "ukugunyazwa komthonyi" ngokuvamile usho umugqa wesibili: i-akhawunti yakho yezikhangiso, ubunikazi bakhe.
Indlela yokuthola izimvume zokugunyaza endaweni ngayinye
Meta (Instagram ne-Facebook). Umthonyi uvula i-dashboard yakhe yobungcweti, aye ku-Partnership ads, bese ekhiqiza ikhodi ye-partnership ad yeposi elithile, noma anike i-akhawunti yakho yebhizinisi imvume eqhubekayo ngaphansi kwezilungiselelo eziphambili. Wena unamathisela ikhodi ku-Ads Manager. Akukho ukwabelana ngephasiwedi, futhi umthonyi angayihoxisa noma nini.
TikTok. Umthonyi ukhiqiza ikhodi yokugunyazwa ye-Spark Ads kusuka ku-Creator Tools ngevidiyo eyodwa, ngesikhathi akhethayo (izinsuku eziyi-7, 30 noma 60). Cela izinsuku ezingama-60 futhi cele kusenesikhathi: ikhodi ephelelwe isikhathi ibulala isikhangiso esisebenzayo phakathi nendiza.
LinkedIn. Ama-thought leader ads asebenza ngendlela efanayo. Umuntu ugunyaza i-akhawunti yakho ye-Campaign Manager kusuka kuzaziso zakhe, bese wena ungakhuthaza iposi lakhe elikhona.
YouTube ne-Pinterest. Akukho okufanayo okungokwemvelo. Uyayikhipha imvume yokusebenzisa ifa bese uyisebenzisa kusuka esiteshini sakho, okusho ukuthi ulahlekelwa ubuso bomthonyi egameni lombhali.
Iphethini okufanele uyiqaphele: yonke inkundla ikunika lokhu mahhala. Akekho odinga ukuthenga "ithuluzi lokugunyaza" ukuze athole imvume. Amathuluzi axazulula izinkinga ezifika ngemuva kwalokho.
Ukugunyazwa kwezokumaketha ngokuhlanganyela nezikhangiso ezikhokhelwayo ndawonye
Lena yindlela elula yokwenza umthonyi avume, ngoba uyeka ukucela umusa bese uqala ukunikeza ukukhushulwa komholo.
- Nika umthonyi isixhumanisi noma ikhodi yokuhlanganyela elandelwayo bese umvumela ukuthi athumele ngokwemvelo.
- Bheka ukuthi yiziphi izinto eziguqula abantu kumthombo wakhe wokuhamba.
- Gunyaza lezo eziphumelele, ugcine isixhumanisi esifanayo enguqulweni ekhokhelwayo.
- Umthonyi uyaqhubeka ethola ikhomishini emthonjeni wokuhamba abantu ozithengayo ngesabelomali sakho.
Imininingwane emibili inquma ukuthi kusebenza yini. Vumelana ngezinga lekhomishini kwezokuthengisa okuqhutshwa yizikhangiso ezikhokhelwayo ngaphambi kokuba isikhangiso sokuqala sivele, ngoba abanye abathonyi balindela izinga eliphansi uma isabelomali sakho senza umsebenzi. Futhi gcina ipharamitha yokuhlanganyela ku-URL yendawo yokugcina yesikhangiso ngokwaso, hhayi kuphela emazwini angezansi, noma ukulandelela kuphuke lapho umuntu echofoza inkinobho esikhundleni sesixhumanisi ku-bio.
Ama-dark posts nomsebenzi wokudala owenziwe yi-ejensi
I-dark post iyisikhangiso esingaveli ku-feed yomphakathi yomthonyi. Ku-Meta usakha ku-Ads Manager ngokumelene nekhodi ye-partnership ad, ukuze izithameli zomthonyi zingaboni izinhlobo eziyishumi nanhlanu ezicishe zifane ngenkathi uhlola.
Uma i-ejensi yakho ikhiqize umsebenzi wokudala, umthonyi kusafanele awugunyaze. Indlela ehlanzekile: umthonyi ushicilela ifa kanye kusuka ku-akhawunti yakhe, akunike ikhodi ye-partnership ad yalokho okuthunyelwe, bese wena wakha izinhlobo ezimnyama kusuka kukho. Ukweqa ukushicilelwa kwemvelo kungenzeka ku-Meta ngemvume eqhubekayo ye-akhawunti, kodwa ulahlekelwa ukufunda kokusebenza kwemvelo okukutshela ukuthi yikuphi okufanele kuxhaswe.
Ngabe ukugunyaza kuyathuthukisa ukusebenza kwezikhangiso?
Kwesinye isikhathi, futhi hhayi ngokuzenzakalelayo. Lokhu esikubonayo kuma-akhawunti:
- Izinga lokuchofoza livame ukukhuphuka, ngoba isikhangiso sibukeka njengeposi lomuntu.
- Ukukhathala kokudala kufika kancane. Okuqukethwe komthonyi kuvame ukuqhubeka kusebenza ngale kwalapho umsebenzi westudiyo ufela khona, futhi lelo kuphila isikhathi eside ngokuvamile kuyimbuyiselo yonke.
- Izindleko zokuthola ikhasimende zithuthuka kuphela uma umnikelo usuvele ulungile. Ukugunyaza indlela yokuletha, hhayi ukulungisa ikhasi elibuthakathaka.
- Ukufinyelela akushibhile. Ukhokhela intengo efanayo yendali kubantu abafanayo.
Qhathanisa isikhangiso esigunyaziwe nesikhangiso sakho somkhiqizo emkhankasweni ofanayo, kubantu abafanayo, ngesonto elilodwa. Okunye ukucabanga nje. Vuselela umsebenzi wokudala lapho imvamisa idlula u-2.5.
Yiziphi izinto okufanele zigunyazwe
Ungaxhasi okuqukethwe ngoba ukuthanda. Xhasa ngoba izithameli zemvelo sezivele zikwenzile.
- Ukulondolozwa nokwabelwana ngaphezu kokuthandwa. Iposi abantu abalithumela kumngane wabo liyasinda ekufinyeleleni kubantu abangaziwa.
- Amazwana abuza ukuthi bathengephi. Isignali enkulu kunazo zonke yokuthi izimali ezikhokhelwayo zizoguqula abantu.
- Ukubukwa okugcwele kwevidiyo. Uma izithameli zemvelo ziyeka ngemizuzwana emi-3, izithameli ezikhokhelayo ziyeka ngokushesha okukhulu.
- Noma yini ekuphezulu kwe-1% ku-feed yomthonyi ngokwakhe, hhayi okuphezulu kwe-1% kwakho. Uboleka ukunambitheka kwezithameli zakhe.
Lapha amaqembu amisa khona, ngoba idatha ihlala kuma-dashboard ayisishiyagalolunye endaweni. I-performance analytics ye-Mydrop idonsa izinkomba zomdabu zendawo ngayinye zibe umbono owodwa kuwo wonke amaphrofayili owaphethe, ukuze ukukhetha okuphumelele kuthathe imizuzu hhayi ntambama yangoLwesihlanu yezithombe zeskrini. Izibalo ezifanayo zifika kumbiko onophawu olumhlophe lapho ikhasimende livumela izimali.
Amathuluzi angcono kakhulu okugunyaza okuqukethwe ngesivinini
Ngale kwabathonyi abahlanu, umsebenzi ukuthola abathonyi, ukulandelela amalungelo, nokunquma ukuthi yini efanele isabelomali. Amathuluzi ahlukene aphethe izingxenye ezahlukene.
| Ithuluzi | Likahle kakhulu ku | Yeka uma |
|---|---|---|
| Meta Business Suite / TikTok Ads Manager | Izimvume zangempela zezikhangiso, mahhala | Akukho, uzodinga lokhu noma kunjalo |
| Grin | Izinkampani ze-e-commerce ezinohlelo lwabathonyi lwangaphakathi nokuthumela imikhiqizo | Usebenza nabathonyi abangaphansi kuka-20 |
| Aspire | Ukuthola abathonyi namaphepha amalungelo emvumelwaneni owodwa | Usuvele unabathonyi bakho |
| Insense | I-UGC esheshayo enokugunyazwa okwakhelwe kwi-brief | Ufuna ubudlelwano besikhathi eside nabathonyi |
| Sprout Social Influencer Marketing (eyayiyi-Tagger) | Ukutholwa kwebhizinisi nokudlulisana kwedatha yezithameli | Isabelomali sincane |
| Mydrop | Ukubona ukuthi yiziphi izinto zabathonyi ezisebenza kahle, nokugunyaza okufanele kuxhaswe | Awunaso nhlobo ungqimba lwemvelo |
Impendulo eqotho "ngeyona ndlela engcono yokugunyaza ngokuchofoza okukodwa" ukuthi ayikho. Izimvume zihlala nezinkundla, izinkontileka zihlala neqembu lakho lezomthetho, futhi isinqumo sezimali sihlala ku-analytics yakho.
Yini okufanele yenziwe ngokuzenzakalelayo, nokuthi yini okufanele ishiywe
Izinto ezintathu zifanele ukuba umkhuba.
- Amalungelo esivumelwaneni, kusenesikhathi. Izinyanga eziyi-6 kuye kweziyi-12 zokusebenza okukhokhelwayo, izinkundla ezishiwo, intengo yokuvuselela ivunyelwene kusengaphambili. Ukujaha ukunwetshwa ngemuva kokuba isikhangiso siqalile ukusebenza yilapho izinhlelo eziningi zima khona.
- Isinyathelo sokugunyaza esimi njalo. Ngaphambi kokuba izimali ziqale, umnikazi womkhiqizo ubona umsebenzi wokudala ngqo. I-approval workflows ye-Mydrop kanye ne-client portal engena-login ziphatha lokhu ngaphandle kokwengeza ithuluzi umthonyi okufanele alifunde.
- I-workspace eyodwa ngomkhiqizo ngamunye. Ama-ejensi asebenzela amakhasimende amaningana agcina ngalinye ku-workspace yalo ukuze amakhodi, amafa nezimali zingahlangani.
Okufanele kuhlale kwenziwa ngesandla ukuhlela. Ukwengeza ilogo, izwi elihlanjululwe nokubiza okwenkampani yilokho okwenza izikhangiso ezigunyaziwe ziyeke ukuhlula izikhangiso zomkhiqizo. Shiya inguqulo yomthonyi ingashintshiwe.
Isinyathelo esilandelayo: donsa izinto zakho zabathonyi zezinsuku ezingama-90 ezedlule zibe umbono owodwa, zihlele ngokulondolozwa namazwana, bese ukhetha ezintathu eziphezulu. Lezo yizinto zakho zokuqala okufanele zigunyazwe. Uma zihlala ezinkundleni ezine ezahlukene, qala i-workspace ye-Mydrop mahhala bese uzibona ndawonye, noma ufunde imibuzo yethu okufanele uyibuze ngaphambi kokusebenza nabathonyi ngaphambi kokuba isivumelwano esilandelayo sikhishwe.
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