TweetDeck is now X Pro and sits behind an X subscription, which is why most of its long-time users went looking. Before you pick a replacement, separate the two jobs it did: real-time column monitoring, and scheduling posts.
Almost no tool does both as well, and most teams only actually needed one.
TLDR: For monitoring columns, X Pro is still the only native option and Hootsuite streams are the closest third party. For scheduling and publishing across platforms, use Mydrop, Buffer or Publer. Decide which job you had first.
The 6 alternatives at a glance
| Tool | Best for | Watch for |
|---|---|---|
| Mydrop | Publishing X alongside 8 other platforms | Not a real-time column monitor |
| X Pro | Native columns, unchanged workflow | Requires a paid X subscription |
| Hootsuite | Stream-style monitoring | Priced well above this need |
| Buffer | Simple X scheduling | No monitoring |
| Publer | Feature depth, cheap | Busy interface |
| Agorapulse | Mentions and replies at volume | Per-profile pricing |
What actually changed
- The free tier ended. Column monitoring now needs a paid X subscription.
- API access tightened, which is why third-party X features vary between tools.
- It was never multi-platform. Teams using it as their scheduler were already publishing elsewhere by hand.
- No approvals or reporting, which mattered less when it was free.
1. X Pro: if columns were the point
Nothing replicates the native column experience. If real-time monitoring is your job, pay for it and stop shopping.
Skip it if you mostly scheduled posts.
2. Hootsuite: the closest third-party streams
Stream-based monitoring across platforms, which is the nearest thing to the old workflow.
Skip it if the price cannot be justified by monitoring alone.
3. Buffer: if you only ever scheduled
Cheap, simple, covers X and the other platforms.
Skip it if you need approvals or reporting.
Mydrop: if X was one platform among several
Most former TweetDeck users were scheduling, not monitoring, and doing it for more platforms than X:
- multi-brand content calendar
- per-platform post preview
- approval workflows and a no-login client portal
- deep per-platform analytics
- social inbox
X publishes from the same calendar as the other eight platforms, with per-platform captions so the X version can stay short.
When paying for X Pro is right
Journalists, community managers and anyone whose job involves watching several live feeds at once should pay for X Pro. No general publishing tool replaces the column view, and pretending otherwise wastes a month.
Rebuilding the workflow
- Write down which columns you actually watched daily. Most people watch two.
- Decide whether those are monitoring or scheduling needs.
- Move scheduling to a multi-platform tool first, since that is where most of the work is.
- Only pay for monitoring if the daily columns survive the audit.
Most TweetDeck refugees discover they were running a scheduler with extra windows. Start free with Mydrop and put X on the same calendar as everything else.





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