Tailwind earned its reputation on Pinterest, where its scheduling and interval features genuinely beat the native tools. The trouble starts when Pinterest becomes one channel among six, and you are paying a Pinterest specialist to do a mediocre job on the rest.
If Pinterest still drives your traffic, think carefully. If it does not, this is an easy move.
TLDR: Stay on Tailwind if Pinterest drives real traffic. If it is one channel among many, move to a tool that treats all of them equally: Mydrop, Metricool or Buffer. Later is the middle ground for visual-first brands.
The 6 alternatives at a glance
| Tool | Best for | Watch for |
|---|---|---|
| Mydrop | Pinterest as one of 9 platforms | Not a Pinterest specialist |
| Metricool | Analytics across everything, cheaply | Less Pinterest depth |
| Later | Visual-first brands | Pinterest support is basic |
| Buffer | Simple multi-platform scheduling | Light analytics |
| Publer | Feature depth per euro | Busy interface |
| Pinterest native | Free, deepest for Pinterest | One platform only |
Why brands leave Tailwind
- Pinterest-shaped pricing. You pay for depth on one channel while the others get generic treatment.
- Other platforms feel bolted on. Scheduling works, but per-platform nuance is limited.
- Reporting is Pinterest-led, which makes cross-channel reporting a manual job.
- No approval workflow, so client work needs a second tool.
1. Metricool: the widest coverage for the money
Real analytics across every major platform, including Pinterest saves, at small-team pricing.
Skip it if Pinterest interval scheduling is core to your strategy.
2. Later: visual planning without the Pinterest tax
Good for brands whose work is image-led across Instagram and Pinterest both.
Skip it if you need approvals or enterprise reporting.
3. Pinterest native: free and deepest
If Pinterest is genuinely the whole channel strategy, the native scheduler is free and gets features first.
Skip it if you publish anywhere else.
Mydrop: Pinterest without the specialist premium
Pinterest is one of the nine platforms, with its native metrics kept rather than averaged away:
- multi-brand content calendar
- deep per-platform analytics
- approval workflows and a no-login client portal
- AI captions and bulk creation
- white-label PDF reports
Pinterest saves and outbound clicks appear alongside YouTube watch time and LinkedIn demographics in the same report.
When Tailwind is worth keeping
If Pinterest is a genuine traffic source, particularly for ecommerce, food, home or wedding brands, Tailwind still does that better than any generalist. Keep it and use a second tool for the rest, or accept the trade knowingly.
Moving off Tailwind
- Check your Pinterest traffic in Google Analytics before deciding. The number often settles the argument.
- Export your scheduled pins and interval settings, which do not migrate.
- Move the non-Pinterest platforms first and run both tools for a month.
- Compare Pinterest performance after four weeks before cancelling.
Paying specialist prices for a channel that has quietly become minor is the most common tool waste there is. Start free with Mydrop and check the numbers.
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